PR purpose-built for construction technology companies

AECO is a public relations firm that helps your startup become known, credible, and trusted before the first sales conversation.

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AEC trade media is fragmented. We know where your story belongs.

AECO understands the media landscape that matters to construction technology companies. We help clients shape stories for the publications, platforms, and audiences that influence credibility, awareness, and market trust.

AEC trade publications

  • ENR logoENR
  • Construction Dive logoConstruction Dive
  • Construction Executive logoConstruction Executive
  • ForConstructionPros logoForConstructionPros
  • Building Design+Construction logoBuilding Design+Construction
  • Architect Magazine logoArchitect Magazine
  • Equipment World logoEquipment World
  • Bricks & Bytes logoBricks & Bytes

Business and broader industry publications

  • Forbes logoForbes
  • Fast Company logoFast Company
  • Inc. logoInc.
  • Entrepreneur logoEntrepreneur
  • Bloomberg logoBloomberg
  • Fortune logoFortune
  • Business Insider logoBusiness Insider
  • TechCrunch logoTechCrunch

Generic PR doesn’t work in construction technology

The AEC market is technical, fragmented, and relationship-driven. Visibility only matters when your story reaches the right people in language they trust.

Many construction technology companies have strong products and real customer value, but struggle to translate that into clear positioning, executive visibility, customer proof, and media coverage that supports sales.

AECO Public Relations helps construction technology companies build credibility with the publications, editors, and industry audiences that influence buyer trust.

You may have a communications problem if…

  • 01

    Your product is strong, but the market does not clearly understand what makes it different.

  • 02

    Customer wins are happening, but they are not turning into market credibility.

  • 03

    Your announcements feel tactical instead of strategic.

  • 04

    Executives have strong perspectives, but no consistent thought leadership engine.

  • 05

    Sales, marketing, product, and leadership describe the company differently.

  • 06

    You are building in a complex category, but your market story still feels too generic.

What we do.

AECO works with construction technology companies through a structured, strategic communications process — from discovery and positioning to ongoing advisory and market momentum.

01

Discovery & Context

We start by understanding your company, product, audience, market position, business goals, and current communications challenges.

02

Story & Positioning

We clarify what makes your company relevant, different, and credible, then shape a market story that buyers, partners, and media can understand.

03

Communications Strategy

We define the right communications priorities, target audiences, media opportunities, key messages, and moments worth amplifying.

04

Content & Proof Development

We turn customer wins, executive perspectives, product value, data, and market insight into stories, proof points, and usable communications assets.

05

Media & Industry Outreach

We identify the publications, journalists, podcasts, newsletters, and industry voices that matter, then manage focused outreach.

06

Executive Visibility

We help leadership build a stronger market presence through thought leadership, commentary, interviews, speaking opportunities, and expert positioning.

07

Launch & Announcement Support

We support funding news, product launches, partnerships, hires, customer wins, research reports, and other key company moments with a clear communications plan.

08

Ongoing Advisory & Momentum

We provide strategic guidance, refine messaging over time, track opportunities, and help turn communications into long-term market credibility.

Who we help.

  • Tough Leaf logoTough Leaf
  • Bridgit logoBridgit
  • Xaba logoXaba
  • Ediphi logoEdiphi
  • Celona logoCelona
  • Gritt logoGritt
  • Doxel logoDoxel
  • OnsiteIQ logoOnsiteIQ
  • Autodesk logoAutodesk

Strategic communications can create leverage around moments such as:

  • Funding announcements
  • Acquisitions
  • Integration partnerships
  • Product launches
  • Strategic hires
  • Customer wins
  • Data reports and proprietary research
  • Market points of view
  • Customer insights
  • Category creation
These moments deserve more than a press release. They need a clear story, the right audience, and a communications strategy tied to business goals.

Trusted by industry leaders

"Kevin's ability to understand your AEC software product's fit in the marketplace and how to message it is second to none. He quickly establishes trust with the executive team at any startup in the space and drives immediate business impact."
JS
Jeff Steiber
GTM Advisor, Contech
"We needed marketing support to help kick-start our content development and support our new brand launch. Kevin and his team truly understood the construction and real estate industry. AECO was able to quickly support our product launches and develop customer proof-points that contributed to sales tools and marketing collateral--case studies, cheat sheets, and one-pagers-- their support directly contributed in closing deals and generated revenue in a short period of time. They have proven to be an invaluable partner for rapidly driving results."
AK
Ardalan Khosrowpour
CEO, OnsiteIQ
"AECO brings a rare combination of strategic thinking, industry fluency, and practical execution. For companies in construction technology that need sharper messaging and stronger market visibility, Kevin is an easy recommendation."
AP
Amy Palmer
VP Marketing, Bridgit
"Kevin brings a rare blend of construction technology market insight, product marketing expertise, and sharp PR judgment. He has a strong ability to translate complex products, customer value, and company milestones into clear messaging that builds credibility and visibility in the market. He has been a valuable strategic partner to Bridgit."
MB
Mallorie Brodie
CEO, Bridgit
"Kevin helped us translate a technical construction technology story into messaging the market could actually understand. The result was a clearer launch narrative, stronger media outreach, and more credibility in front of the buyers we were trying to reach."
WA
Wissam Akra
CEO Tough Leaf

Why AECO.

01

Industry fluency

We understand the construction and AEC landscape: the terminology, buying dynamics, project cycles, procurement process, industry media, and people who influence decisions.

02

Strategic perspective

This is not PR for the sake of attention. Strong communications should support credibility, trust, category understanding, business development, and market traction.

03

Clearer stories

We help companies turn complex products, customer value, and executive perspectives into messaging the market can actually understand.

04

Senior-level support

Clients work with experienced strategic counsel, not a bloated agency structure or a generic outsourced PR machine.

Leadership.

Kevin Ferguson

Kevin Ferguson

AEC & CONSTRUCTION TECHNOLOGY SPECIALIST

Kevin brings direct construction software and AEC go-to-market experience from work across dozens of startups and growth-stage companies in the space. He understands the buyers, the market, the terminology, the publications, and what actually resonates. That means less ramp time, sharper positioning, and a PR program grounded in the realities of the industry.

Rick Liebling

Rick Liebling

PR & COMMUNICATIONS LEAD

Rick is an award-winning PR and communications leader with 20+ years of experience helping companies elevate their brand, sharpen their narrative, and earn meaningful visibility. He has worked with clients ranging from Fortune 500s to startups, with deep expertise in integrated communications, thought leadership, media strategy, and enterprise storytelling.

How we work together.

AECO works with clients through focused strategic projects, ongoing advisory support, and retained communications engagements depending on need.

Support may include

  • 01Communications strategy
  • 02Narrative and messaging
  • 03Launch planning
  • 04Customer story development
  • 05Executive thought leadership
  • 06Media relations
  • 07Content and market visibility initiatives
  • 08Competitive analysis

Press Releases

Recent announcements.

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Contact us

Kevin Ferguson

kevin@aecomktg.com